Feed.

ROOT - edition #15

Feed is the corporate magazine of the Jerónimo Martins Group, published to share a fresh outlook on some of the matters that will change or are already changing our businesses’ ecosystems.

"On the cover you will feel the texture of a real root. It is an invitation to connect with the tangible and the symbolic.'“

- Pedro Soares dos Santos, Chairman and CEO of the Jerónimo Martins Group

Making of: Cover of Feed – Root Edition

The cover of Feed magazine’s 15th edition features a real root, grown by British bio-designer Zena Holloway. But how was it cultivated? And how did it end up on our ROOT edition cover? This behind-the-scenes video reveals the making of a cover that was, literally, grown from root.