PURIFIED x ROOTFULL
Zena Holloway Zena Holloway

PURIFIED x ROOTFULL

Rootfull partnered with PURIFIED to grow shoe soles that are designed to "return to the earth" after their final wear. The collaboration aimed to re-interpret post-consumer waste (such as latex outsoles) into a growth mechanism that actively fuels future textile growth, thus closing the loop on natural circularity.

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